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Sustainability taking baby steps

In an industry that is coming under increasing scrutiny for its power and water usage and plastic-centric packaging, some companies are anchoring their marketing efforts on sustainability and more responsible operating and manufacturing practices.

Ocean Cannabis Company, based in L.A., is taking a stand against single-use plastics, and featuring plastic packaging that has been reclaimed and recycled from the ocean. Working with Denver-based Sana Packaging, Ocean Cannabis Company Chief Executive Officer Patrick Ersig said the company he founded with his wife, Mary, soon will add Sana’s plant-based hemp plastic to its product line.

“Packaging is huge, and we wanted to do something that stood out and makes a difference because the amount of packaging and waste in the industry is such a big problem,” he said.

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