Civilized: Hall of Flowers Offers a Future Vision of the Cannabis Industry
For brands that qualify as conscious, so to speak, environmental justice and social equity are major themes to stand by, both in branding and in practice. Questions I ask myself to evaluate these companies revolve around how they grow their cannabis, what stereotypes they're breaking down and perpetuating through their marketing, whether women, queer folk, or people of color are in leadership positions within the company, and the extent to which they practice what the preach — or in other words, how deeply rooted is the ethos of the brand?
To that end, I approached three more brands at the conference I think are worth highlighting: Ocean Cannabis, whose packaging is made entirely from reclaimed, recycled material...