Don’t get overzealous! — Try not to get overwhelmed by too many opportunities. It is easy to do because this industry is so brand new and opportunity is everywhere. It’s easy to get off track by thinking ‘I can do this and I can do that’ — But to stay on track I would recommend doing one thing very well before you add on something else.
As a part of my series about strong women leaders in the cannabis industry, I had the pleasure of interviewing Mary Ersig, founder of Ocean Cannabis Company. Mary Ersig can best be described as a serial entrepreneur and passionate philanthropist. Born and raised in Michigan, Ersig has a long history of caretaking. Before she and husband Patrick packed up their three kids to make the cross-country move to California, Mary could be found on the streets of inner-city Detroit feeding the homeless and providing meals and clothes to those in need.
Mary and Patrick Ersig love Southern California and their love for the ocean led them to pack up the kids and make the move out west. The Ersig’s California journey began with their work on LA’s Skid Row, running a homeless shelter called The Jonah Project for seven years. It was during that time that she and husband Patrick realized the power of cannabis as medicine and they left their nonprofit roles to produce a line of cannabis products for medical cannabis patients.